In SEO, in order for a campaign to run smoothly, you don’t just need to implement the right tactics, you also need to have the right tools that will enable you track your progress and carry out strategies and methods vital to your SEO campaigns more efficiently. Here’s a list of some of the best software and tools that will help you ensure success:
AdWords Keyword Planner Tool
Google’s AdWords Keyword Planner Tool makes it effortless for you to pick the right keyword/key phrases that are relevant to the niche that your product/service belongs to. This amazing tool will give you new keyword ideas through an easy-to-understand list with all the other necessary details included (like the average monthly search and competition rate). Since keywords play an important role in an SEO campaign, the AdWords Keyword Planner is among the basic tools that you need to use.
Content marketing has been considered by many digital marketers as one of the most results-oriented tactics in SEO. Buzzsumo will assist you in discovering the kind of content that people want to read; this tool will also help you find influencers within your niche or industry. If you need influencers or you have no idea what topics to add to your website, then Buzzsumo is the right tool to use.
In SEO, having a full audit on your website is necessary before venturing in any marketing campaigns. Raven tool makes it a piece of cake for you to check SEO issues and errors so that you can track them immediately and fix them. Raven also has features allowing the user to create in-depth social media campaign reports and track several social media accounts at once.
SEMrush is currently one of the most popular SEO tools that marketers use today. It offers a variety of tools including one that has the ability to collect important data from competitor websites, one that can check your site’s performance, and one that gives insight regarding profitable keyword rankings. SEMrush also assists you in monitoring your national, regional, and local SERP positions with the keywords that you’ve chosen. It also offers a social media tool that keeps you updated information about your competition.
WhiteSpark makes local SEO management as easy as ever since their local search experts will be responsible for doing all the legwork for you. They can also assist you in getting positive reviews, optimizing your website, and building valuable local citations. If you want to easily build a reputation in the local SEO and rank on organic searches, WhiteSpark is absolutely the best.
Using their specially created algorithm, BrightInfo can help you analyze the behavior of your audience based on their individual and group actions. It will then recommend your content to your visitors based on their preferences. This tool can be used as your full-service lead generation system. You also have the option of mixing and matching the services BrightInfo offers so that you can connect specific audiences with your content that they can relate the most.
With the right SEO team and the right tool, your SEO campaign will run more smoothly and will net you vastly better results.