Top 5 Reasons Why the iPad POS System Is a Practical Choice

Are you thinking of replacing your old PC-based point-of-sale system? Is upgrading to the tablet-based POS really the right choice? The choice between the conventional point-of-sale and the iPad POS system is an easy one for most tech-savvy entrepreneurs who don’t hesitate to embrace new technology. But this is really not the case for the majority of old fashioned brick-and-mortar business owners who have grown accustomed to their hulking 90s-style POS systems.

The truth is, choosing between a PC-based POS and a tablet-based system is really not that different from deciding between a MacBook and a Windows laptop. For a small business owner, making such decisions will often come down to flexibility and investment value. Before you make your decision, you should really figure out why the iPad POS is a great choice. And here are the top five reasons why it is the more practical way to go:

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Why the iPad POS System Is a Perfect Fit for Small Business Owners

  1. The iPad POS is easy to use and effortless to master.

The amount of time it takes to implement a new POS system, train the staff on how to use it properly, and familiarize everyone with the different functions of a particularly modern system is never to be taken lightly. For small business owners, time is money. And the time it takes to train authorized personnel on how to use a specific system is better spent on making sales or doing more productive tasks.

Fortunately, the iPad is a fairly straightforward device. After all, the late Steve Jobs designed the iPad specifically so that even a 5-year old can learn to use it without difficulty. If time is of the essence and you want your new POS system up and running as soon as possible, the iPad point-of-sale system is definitely an easy pick.

It has an intuitive user interface, so that a user does not have to invest too much time figuring out which button to press or which command delivers a specific function. Good quality apps are designed so that they are easy to comprehend and integrate into your business infrastructure. Cloud-based software is developed for wide audiences and with the user in mind. As a whole, the iPad POS is a lot easier to deploy and faster to implement compared to its outdated predecessor.

  1. The iPad POS is relatively cheaper to implement.

As stated, for small business owners, flexibility and value are the two most important elements worth considering before making any business decision. And those two factors can be applied when making a choice about whether or not to go for a tablet-based POS system. Compared to those massive PC-based point-of-sale systems, the iPad POS is considerably cheaper in terms of startup investment, implementation, and maintenance costs.

In addition to having a low startup cost, this system is fairly low maintenance as well. The traditional PC-based POS, or even the classic electronic cash register, is quite costly to maintain and upgrade. Plus, the proprietary software that goes into those PC-based systems pack a hefty price tag, not including the potential upgrades that need to be installed later on.

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With the iPad point-of-sale system, users have a variety of options for software applications. Some POS vendors offer the accompanying software as a bundle along with the hardware and you need to pay a reasonable price one-time. Other vendors offer the software as a lease on a monthly subscription basis, which is considerably lighter on the budget.

  1. The iPad POS is aesthetically pleasing.

If you look at most iPad POS systems, they’re really great to look at. Compared to bulky PC-based systems, this point-of-sale solution is stylish and refreshing. A business owner who understands the significance of the purchasing power of the younger generation will not hesitate to go for the iPad POS over its outdated predecessor. And hardware aesthetics plays a significant role in attracting younger consumers, as well as establishing a more modern image for your brand.

In addition to its aesthetic looks, the minimal presence of hardware on your store’s checkout counter conveys a business that is tech-savvy and open to the latest trends and technological innovations, which is generally what attracts younger consumers. If you’re a business that deals with antiquated products and collector’s items, it would make sense to use a vintage cash register to try and match the classic appeal of what you’re trying to sell. Unless you’re running that kind of retail store, you’d be better off with an iPad point-of-sale system.

  1. The iPad POS comes with a simple setup and deployment process.

The time and effort that comes with deploying a new system is daunting for any business owner. The old PC-based POS system requires a lot of meticulous learning to setup and deploy. Usually, store owners just hire a professional to setup the system, since there are quite a few components that need to be taken care of, not to mention the bundles of lengthy wires that connect each hardware component to the PC.

For iPad POS systems, on the other hand, the setup process is relatively easy. Once you receive the POS hardware kit from the vendor, all it takes is three plugs and perhaps a LAN cable so you can connect the system to your network. Some iPad-based POS systems have wireless connectivity, meaning no wires or cables are needed.

  1. The iPad POS comes with regular updates to improve functionality and performance.

Once you buy an iPad point-of-sale system and set it up in your store, future enhancements to the product can still be expected by way of software updates. This is the beauty of cloud-based systems, features and functions can easily be improved upon and added automatically to your system as they become available, just like the updates that you download for your mobile phone apps to fix bugs and improve functionality.

The Best SEO Tools That You Can Use

In SEO, in order for a campaign to run smoothly, you don’t just need to implement the right tactics, you also need to have the right tools that will enable you track your progress and carry out strategies and methods vital to your SEO campaigns more efficiently. Here’s a list of some of the best software and tools that will help you ensure success:

AdWords Keyword Planner Tool

Google’s AdWords Keyword Planner Tool makes it effortless for you to pick the right keyword/key phrases that are relevant to the niche that your product/service belongs to. This amazing tool will give you new keyword ideas through an easy-to-understand list with all the other necessary details included (like the average monthly search and competition rate). Since keywords play an important role in an SEO campaign, the AdWords Keyword Planner is among the basic tools that you need to use.

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How Social Media Can Improve Your Content Marketing Efforts

Content marketing allows businesses to engage with their consumer base in a more productive and profound way. It doesn’t just give you the opportunity to get a better ranking on the top search engines; content marketing will actually allow you to develop and cultivate a better connection with your audience, as well as attract new followers. Perhaps this is why it has become one of the fastest growing strategies in the world of digital marketing.

Social media, on the other hand, is generally thought of as a separate marketing strategy. There’s content marketing and then there’s social media marketing. But, are they really separate methods? The truth is social media and content can be treated as a single cohesive tool that will ultimately drive your content marketing campaign in the right direction. One can’t be effective without the other, especially when you consider how influential social media has become.

There are a few effective ways to utilize social media so that it can help improve your content marketing strategy. Whether you’re a blogger who wants to attract more followers or an entrepreneur who wants to drive traffic to his business website, social media can be an inexpensive, highly effective digital marketing tool, especially when employed correctly.

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Drive More Traffic to Your Business Website

Search Engine Optimization, or SEO, is about ensuring that your website gets a decent ranking in search results, or Search Engine Result Pages (SERP). Now, most big companies hire third-party service providers and SEO experts to optimize their website and develop effective Internet marketing strategies to boost their web traffic. A lot of these types of services can be costly, and there’s no guarantee that you’ll get a high return on investment (ROI).

The driving force behind any SEO strategy is content. But, this doesn’t mean that you can simply put any content on your website and just sit back and relax, and watch as your efforts start to increase traffic to your website. It doesn’t work that way. You need to produce the right content if you want to attract the right audience or consumer base. Luckily though, content production doesn’t have to cost a ton of money. Yes, you can hire professionals to develop great quality content for your website, but there are cheaper alternatives you can consider, especially if funding is a concern for you.

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Ensuring a Smooth Working Relationship with Your Web Developer

If you’ve decided to set up a website for your business, you probably envision it to be visually appealing and to provide all of the information your target market will likely be looking for. You probably also envision your site to be easy for you to maintain and for site visitors to navigate. And when you think about getting the website developed, you probably want to see it up and running as soon as possible. Above all, you probably want to avoid spending too much on your web development project.

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Email Marketing Tips to Help Make Your Campaign More Effective

Ever since the dawn of Internet marketing, the most trusted and probably overused marketing tactic is email marketing. Even with the advent of social media marketing and other more recent digital marketing platforms, a lot of marketers still stand by email marketing as an incredibly effective strategy.

Creating an effective email marketing campaign can be a tough challenge, especially in today’s market. Most businesses utilize email marketing campaigns in conjunction with other strategies like social media marketing, search engine optimization (SEO), and local search optimization to maximize efficiency and success. The following are a few useful tips for your email marketing campaign, to make it more effective and yield more positive results.

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Web development is something you’ll likely find too complicated to do on your own, especially if you really don’t have any experience or thorough knowledge about it. It is for this reason that most business owners choose to hire professional web developers to do the work for them. But even if you choose to go that route, you should still strive to learn as much about the process as possible. At the very least, you should familiarize yourself with the different languages programmers use in developing websites and applications.

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Software Development Phases and Finding Good Developers

Technological advancements have made life a lot more convenient for most of us. They have also made it a lot easier for business owners to manage their respective businesses. Several aspects of a business operation are made easier and completed in much less time with the use of certain computer applications. This is why it has become necessary for businesses of any kind to find software that’ll help maximize their potential. This is also the reason why the demand for software development services has grown exponentially in recent years.

SDLC

Among other things, an investment in software can help improve your branding, streamline your work processes, and increase your sales. Whatever you hope to achieve with computer technology, though, you are only going to achieve it if you take the right approach. And the right approach involves learning about the various phases of the software development life cycle (SDLC). Learning about this cycle gives you a clearer understanding of what it takes to successfully complete a software development project.

Phases of the SDLC

For a truly successful software development project, you will need to set clear goals and identify milestones for each phase of the SDLC. Note that each software development firm will likely use a different terminology, but in general, these are the phases of the SDLC: Continue reading “Software Development Phases and Finding Good Developers”

What a Virtual Assistant Service Can Help You With

As a business owner, time is probably your most valuable asset; you need to use it wisely. The problem is that there are so many things that need to be taken care of in order for a business to succeed these days. For one thing, you need to market your business online, and one important component of online marketing is the maintenance of a blog, which requires quite a bit of work. Among other things, you will need to create and publish blog posts regularly, earn readers, gather feedback from readers, interpret your analytics, and handle technical issues.

The problem becomes even bigger if writing and blogging doesn’t come naturally to you. Add to that the fact that you also have to take care of all the other aspects of growing your business and it’s easy to understand why many business owners opt to hire virtual assistants. There are many things a virtual assistant service company can help you with. Your virtual team can backup your blog and keep it up-to-date. They can also generate content ideas for you and even draft blog posts for you to approve. Furthermore, they can maintain your editorial calendar, optimize your blog, and reply to comments and questions on your blog.

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