Search Engine Optimization, or SEO, is about ensuring that your website gets a decent ranking in search results, or Search Engine Result Pages (SERP). Now, most big companies hire third-party service providers and SEO experts to optimize their website and develop effective Internet marketing strategies to boost their web traffic. A lot of these types of services can be costly, and there’s no guarantee that you’ll get a high return on investment (ROI).
The driving force behind any SEO strategy is content. But, this doesn’t mean that you can simply put any content on your website and just sit back and relax, and watch as your efforts start to increase traffic to your website. It doesn’t work that way. You need to produce the right content if you want to attract the right audience or consumer base. Luckily though, content production doesn’t have to cost a ton of money. Yes, you can hire professionals to develop great quality content for your website, but there are cheaper alternatives you can consider, especially if funding is a concern for you.
Content Marketing Tips for Small Businesses on a Tight Budget
- Employ the guerilla content marketing tactic.
This is a great option if you have almost no budget at all for content development. The guerilla tactic for content marketing basically means repurposing already existing material. For example, if you have PowerPoint presentations, video summaries, constructive emails that contain relevant material your target audience might find interesting and informative, turn these into blog posts, articles, or share them on social media.
- Only publish material that has a quality that is consistent with your brand.
Keep in mind that the type of material you post, or share, can and will reflect your company’s image. If you want your audience to view your brand as trustworthy, informative, and respectable, then don’t post content that is full of speculation, inaccurate information, and garbage. Stick to producing content that truly reflects who you are as a company; and one that your target audience may find enjoyable and worth sharing. Remember to be consistent with your posts, both in quality and frequency.
- Understand that good quality content doesn’t have to tell a story.
Yes, good storytelling has been a crucial element in many effective content marketing strategies, especially when the goal is to attract new potential customers with the message you are trying to deliver. But, this does not mean that all content marketing strategy has to have a story element or that you need to have a compelling story every time you try to develop good quality content.
In some cases, a simple, straightforward blog post that serves a specific purpose and provides practical solutions that can be of value to your readers is far more than enough. But, this is not to say that you can forget about storytelling completely. It simply means that there are a lot of other effective ways to develop great quality content.
If you follow these tips, your business website will enjoy increased traffic in no time.