Ever since the dawn of Internet marketing, the most trusted and probably overused marketing tactic is email marketing. Even with the advent of social media marketing and other more recent digital marketing platforms, a lot of marketers still stand by email marketing as an incredibly effective strategy.
Creating an effective email marketing campaign can be a tough challenge, especially in today’s market. Most businesses utilize email marketing campaigns in conjunction with other strategies like social media marketing, search engine optimization (SEO), and local search optimization to maximize efficiency and success. The following are a few useful tips for your email marketing campaign, to make it more effective and yield more positive results.
- Make your subject line more compelling and intelligent.
That field, labeled “Subject” when you’re composing an email, has a lot more significance than most people think. How you compose the subject line of your emails can make or break your email marketing campaign. Compose it poorly and your emails will surely end up in the spam folder of your recipients. Significant research put into this aspect shows that there is only a short amount of time in which you can grab the attention of your recipient through your subject line, and that time is less than four seconds.
Based on that study, you can see how important the subject line is when it comes to convincing your recipients to open the email. And unless they have the auto-preview feature enable in their emails, all you have to go on is the subject line; otherwise you’re a dead stick floating on murky water.
- Identify and categorize your recipient list.
In case you haven’t figured it out already, not all consumers are the same. Even if your product or service targets a very specific niche, you can’t presume that all of them are going to have the same needs, decision-making process, and buying habits. It just doesn’t work that way. You need to understand that your email recipients could be in varying stages of the purchasing process. Therefore, putting all your target market into a single category is a mistake you should carefully avoid.
By segmenting, or putting your mailing list in different categories, you can create more personalized messages for each of your mailing groups, and effectively increase the chances of them actually reading your emails instead of them flagging it as spam. Through categorizing, you can make your messages more relevant to each of your readers.
- Avoid overselling and minimize the promo-speak.
There is nothing more annoying than dealing with someone who tries to sell you something every time he opens his mouth. Have you ever talked to an insurance agent or received a door-to-door salesman in your home? These people often use different tactics to get you to buy their products and services. In the real world, hard selling can work in certain situations. However, when it comes to email marketing, people can simply slam the digital door in your face by putting you in their spam folder. And when that happens, you lose any chance you might have of getting their attention.