Content marketing allows businesses to engage with their consumer base in a more productive and profound way. It doesn’t just give you the opportunity to get a better ranking on the top search engines; content marketing will actually allow you to develop and cultivate a better connection with your audience, as well as attract new followers. Perhaps this is why it has become one of the fastest growing strategies in the world of digital marketing.
Social media, on the other hand, is generally thought of as a separate marketing strategy. There’s content marketing and then there’s social media marketing. But, are they really separate methods? The truth is social media and content can be treated as a single cohesive tool that will ultimately drive your content marketing campaign in the right direction. One can’t be effective without the other, especially when you consider how influential social media has become.
There are a few effective ways to utilize social media so that it can help improve your content marketing strategy. Whether you’re a blogger who wants to attract more followers or an entrepreneur who wants to drive traffic to his business website, social media can be an inexpensive, highly effective digital marketing tool, especially when employed correctly.
Tips for Utilizing Social Media to your Benefit
- Make your image content social media-friendly.
When producing content, whether it’s a blog, an article, or a commentary, the use of interesting and colorful images is a crucial factor. It allows you to break the monotony of written content and inject some visual appeal to your page. A blog that is all words and paragraphs can be daunting and really boring to a lot of readers. So, if you have images in your content, make sure that they are properly optimized for social media sharing, since that is the ultimate goal here. You want your readers and followers to share your content on social media.
- Use only social media buttons that are the most popular among your followers.
Just because there are a lot of social media outlets out there does not mean you have to incorporate them all in your website or blog post. Social media buttons are a growing trend among websites. These are the buttons with the social media logo that you often find at the bottom of a blog post or at the side or top section of a webpage. Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.; these are just some of the buttons that you will find in web pages with sharable content. This is a convenient tool for your readers to use if they want to share your content.
- Encourage readers to share your content on social media.
There are a variety of ways you can encourage your readers and followers to share your posts on social media. You can put up a reward system and give out items, coupons, and discount codes to a select group of readers who share your content in their social media channels. Or, you can do it the old fashioned way: simply put out good quality, engaging, and useful content.